MasterBrand survey highlights key trends


JASPER, IN – Leisure, understated luxury and elegance are trending in fashion, art and pop culture – and today's home is no exception, according to a major new survey from MasterBrand Cabinets.

The Jasper, INThe resident cabinet maker — whose holdings include Aristokraft, Decorá, Diamond, Fieldstone Cabinetry, Schrock, Kemper, Homecrest, KitchenCraft Cabinetry, Omega Cabinetry, Mantra, Mid Continent Cabinetry, Ultracraft and Starmark — released the results of a survey of more than 1,200 interior design experts with the aim of exploring the new influences that will dominate kitchen design in the coming year.

“Today, individuals seek solace within the walls of their home and adopt features that promote comfort and flexibility,” said Stephanie Pierce, director of design and trends at MasterBrand. “More than any other room in the home, the kitchen has become a place that brings people together and a sanctuary where time passes.”

According to MasterBrand, “Transitional,” “Soft Modern” and “Modern Traditional” are the three hottest kitchen styles, with homeowners and designers combining design elements to balance aesthetics, functionality and personal flair in the kitchen.

Other key findings from the survey included the following:

Slower life: Homeowners “are striving to maintain some of the slower pace of life they learned during the pandemic, and ongoing self-care is now seen as essential for mental preservation and peace,” MasterBrand researchers found, adding that 40% of respondents said “relaxation” and “connection” drive kitchen design decisions.

Simple, versatile colors and finishes: According to MasterBrand, light wood finishes, whites and off-whites are on the rise, including bleached natural woods and white oak with a light or natural tone. Also on the rise is “a range of greens that are becoming staples in designers' toolboxes.” This trend, according to MasterBrand, has earned “Foxhall Green,” a gray forest green, the distinction of MasterBrand's 2024 Finish of the Year Cabinets introduced.

Raw, organic and warm: Emerging color trends also include a notable rise in bold, soft colors and raw, organic and warm tones, MasterBrand said, pointing to a transition from bright reds to warmer, orange-based reds. “Warm orange-red tones appear on walls, furniture and decor, adding depth and character to interiors and creating a visual focal point that effortlessly draws the eye and adds interest without detracting from the neutral, earthy space,” says listed by the company.

Simplification for functionality and universal storage: According to MasterBrand, 83 percent of designers surveyed said kitchen islands have replaced traditional dining tables. “With the advent of open shelving, there is also a need to offset the decline in kitchen storage space, resulting in increased use of functioning pantries and large walk-in pantries where space allows,” the company noted. ▪