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UP Tak reaches 10 million YouTube subscribers

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Mumbai: UP Tak, the digital-first channel of India Today Group, has crossed the 10 million YouTube subscriber mark. The station also has a constantly growing website, www.uptak.in

UP Tak has been at the forefront of reporting news from across Uttar Pradesh. This achievement of reaching 1 crore subscribers underscores the channel's focus on providing premium news coverage of politics and trending topics in the state.

“Last year we all celebrated News Tak reaching the milestone of 10 million subscribers. We had an internal competition between Crime Tak, Sports Tak and UP Tak, all vying to reach this remarkable milestone first. I am happy to announce that UP Tak has emerged victorious in this spirited race which coincides with the auspicious occasion of Navratri and just before the start of the general elections. The competition between Crime Tak and Sports Tak will continue till the next opportunity,” noted Kalli Purie, Vice Chairperson, India Today Group.

UP Tak is the second in the universe of Tak channels to reach the 10 million mark. The first was the national news channel News Tak. This significant achievement of UP Tak in reaching 10 million YouTube subscribers surpasses that of any other regional Hindi news channel.

With a clear editorial focus on covering Indian politics from across the country, UP Tak plays a crucial role. UP Tak's website, www.uptak.in, provides targeted and unbiased coverage of news related to state politics and its impact on the national level. It also provides detailed and factual coverage of news related to the interests of the general public including politics, crime, health, education, careers, jobs, society, religion and tourism in Uttar Pradesh.

In the last few years, Tak group of channels has successfully transitioned to native platforms in various regions such as Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh. Cumulatively, the digital-first channels achieved a reach of more than 12 billion video views on YouTube in the last financial year.