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Collections, affiliate hub and more

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HIGHLIGHTS

YouTube has introduced new shopping features.

New features include Shopping Collection, Affiliate Hub and more

In 2023, people watched over 30 billion hours of shopping-related videos on YouTube

Last year, people watched over 30 billion hours of shopping-related videos on YouTube, and according to YouTube, watch time for videos that help people shop on the platform increased by 25%.

Due to this growing trend, YouTube has introduced new shopping features. New features include Shopping Collection, Affiliate Hub and more. Let's take a look at all the updates.

Also Read: YouTube Creators Can Now Share Exclusive Shorts With Their Paying Viewers: Here's How

Shopping Collections is a new way for creatives to curate products from their favorite brands or even their own line.

Collections appear in a creator's product list, store tab, and video description. At launch, creators will be able to create collections in the Studio app on their phone, with the feature coming to desktop soon.

With this feature, the company aims to help creators set up their own virtual stores on YouTube so that people can buy their favorite products and increase their revenue.

Also Read: YouTube's Upcoming AI Feature Will Get You to the Best Parts of Videos: Here's How

Affiliate Hub

YouTube has announced a new affiliate hub directly in the YouTube app. Through this hub, developers can easily access the current list of shopping partners, learn about competitive commission rates, snag promo codes, and even request samples from top brands.

Plus, with the new affiliate hub, shopping creators can quickly find all the information they need to start planning their next shoppable video.

Tag products in multiple videos at once

Last year, YouTube introduced the ability for Affiliate Shopping creators to bulk tag products in their videos based on the products the creators added to the description.

Now the company is expanding this feature to all Shopping creators, allowing them to tag their own products and merchandise in their video library.

This feature can help creators earn more revenue from older content that still has a lot of traffic.

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