YouTube launches four new AI tools for creators


YouTube has announced that it will introduce four new artificial intelligence tools to simplify the content creation process.

The tools were unveiled at the Made on YouTube event and in a blog post on Thursday.

These include AI Insights, which produces new video ideas based on what the creators' audience is watching; Dream Screen, a generative AI tool that allows YouTube Shorts users to create unique backgrounds by typing a prompt; supportive creator music search that suggests soundtracks for videos; and Aloud, a synchronization tool that translates videos into different languages.

“We want to make it easier for everyone to create on YouTube,” CEO Neal Mohan said during the event.

The tools announced during the Made On YouTube event are expected to be available early next year.

The news comes as tech companies like TikTok and Google (which owns YouTube) continue to launch more AI products due to interest from consumers and developers in exploring the latest technological innovations.

In its 2023 Culture & Trends Report, YouTube said its videos about generative AI tools received more than 1.7 billion views this year. And 60% of the more than 25,000 viewers surveyed said they would be open to watching creators who use AI to generate their content.

It was previously announced that YouTube was testing a sync feature with creator Jimmy Donaldson, better known as MrBeast.

The company also launched YouTube Create, a mobile-first editing app for its Shorts videos.

Tools in the app include trimming, automatic subtitles, voiceover recording, and royalty-free music with beat-matching technology. It is currently only available for Android phones on Google Play Story. An iOS version is expected to launch next year.

Mohan said the company hopes to make content creation more accessible to developers of all levels. He said YouTube creators have expressed that editing and brainstorming can often be time-consuming. The tools were developed to support these tasks.

Many of the tools are aimed at producing shorts. YouTube reported that Shorts engagement averages 70 billion views daily.

In June, some developers told NBC News at VidCon that they viewed AI as a tool rather than a threat.

“I want to learn how to use it effectively,” said Seth Martino, a creator who creates content about fatherhood and fashion, at the time.