YouTube’s “Affiliate Hub” offers channels a new way to make money


As YouTube continues its push into e-commerce, the company is launching an “affiliate hub” to make it easier for channels to generate revenue from affiliate marketing.

The Affiliate Hub built into the YouTube app is a central location where you can search for top affiliate partners, commission rates, promotional offers, and even request product samples.

It's one of several new shopping features YouTube has introduced aimed at the lucrative YouTuber economy.

Other updates include:

  • Shopping collections that allow creators to curate their own product galleries.
  • The ability for all creators (not just affiliates) to mass tag products in their video libraries.
  • Integration with e-commerce platform Fourthwall to manage storefronts in YouTube Studio.

The updates come amid a period of growth for YouTube Shopping.

In 2023, viewers reportedly watched over 30 billion hours of shopping-related videos, representing a 25% increase in watch time compared to the previous year.

Learn more about YouTube's new shopping updates here.

YouTube Affiliate Hub

For affiliate marketers considering YouTube, today's update makes it more attractive and creator-friendly.

“Who doesn’t love a good deal?” said Aditya Dhanrajani, Director of Product Management for Shopping at YouTube. “Affiliate Hub makes it easier for shopping creators to find the information to start planning their next shoppable video.”

For YouTube creators building an affiliate marketing business, the Hub streamlines a fragmented process of engaging with different brands across different platforms and sources.

Now creators can see the latest opportunities for affiliate brands, exclusive promo codes to share with their audience, and commission payouts all in one place.

“Our creators understand the incredible affiliate revenue opportunities on YouTube,” said Dhanrajani. “With an integrated affiliate hub that offers partnership opportunities, promotional offers and seamless product tagging, there has never been a better time to build an affiliate business on our platform.”

More new shopping features

Shopping collections

YouTube is highlighting another important feature in this update: Shopping Collections, which allows channels to curate products from their favorite brands or their own merchandise lines.

Creators can now group products into thematic collections, making it easier for viewers to discover and purchase related items.

Collections appear in a channel's product list, store tab, and video descriptions. The feature will initially roll out in the Studio mobile app and will soon be expanded to desktop.

Advanced product tagging

Last year, YouTube introduced the ability for affiliate shopping creators to tag products in multiple videos at once based on the items listed in the video descriptions.

This feature is now expanding to all Shopping creators, allowing them to tag their products and merchandise across their entire video library. This update could help creators earn more revenue from older, high-traffic content.

Integration with Fourthwall

YouTube is integrating Fourthwall, an e-commerce platform, into its list of supported shopping platforms.

This integration allows creators to create and manage their storefronts directly in YouTube Studio, streamlining the process of setting up and maintaining an online store.

“We know people come to YouTube every day to connect with the things and creators they love,” Dhanrajani said. “We hope these new YouTube Shopping features make that journey even easier for creators and viewers.”

In total

As we enter the spring shopping season, these updates improve YouTube's e-commerce capabilities and give creators more ways to monetize their content.

Check out YouTube's announcement below: