close
close

Sell, ban or fight for it? The Future of TikTok in America | Opinion

0

TikTok has undoubtedly been the fastest-growing and highest-grossing app in recent years. According to Statista, there are 148.92 million TikTok users in the United States. While TikTok's fast algorithms, snappy videos, and viral influence are open to people of all ages (and certainly used by all of these demographics!), the primary and prominent target audience appears to be younger people, particularly Generation Z.

While successful, modern platforms like Instagram, Facebook and even Snapchat have attempted to mirror and duplicate Tik Tok's impact by creating databases where their users can also post videos, the level of virality and influence appears to be unmatched be that Tik Tok has an impact on its consumers and among younger people. The House of Representatives has passed a bill that would ban TikTok if China-based owner ByteDance doesn't sell it to an American company within six months of its effective date. The Senate has not yet approved the proposed law.

In order to stay well informed about this political development and its significance, a few questions must be asked and answered. First, why does the House even care about banning an app primarily used by young people and children, and does it have to do with TikTok's Chinese ownership?

In short: Yes, this potential ban is due to the US government's belief that TikTok suppresses information, spreads other details, and has great influence in the next election or throughout the US elections. And again, yes, the strained relationship between the Chinese and our governments is the reason for the distrust and skepticism behind TikTok's mass influence among the American public – which, by the way, is TikTok's largest consumer. Secondly, is this bill a ban on TikTok or just further regulations? Well, yes and no. The bill just passed in the House of Representatives would require an American company, ByteLyfe, to purchase TikTok in the United States so that the app would no longer be controlled by foreign influence or powers. Failure to purchase will result in a general ban on the app. Finally, what does this mean for you?

You don't have to worry about TikTok disappearing from your home screen any time soon. As you may remember from your high school history class or the really good, surprisingly accurate School House Rock music video, this bill also has yet to pass the Senate (and will likely be revised and sent back to the House, e.g.-edited). , sent back to the Senate, etc.) to finally come into force. So there's still an incredibly long way to go before this bill, which may or may not even lead to a ban on TikTok in America. Simply put, there is still time for this bill to die or thrive, and there are many potential possibilities.