close begins major expansion of its content strategy following successful live streaming event


Sports.Com, Inc.

Sports.Com, Inc.

LONDON, April 5, 2024 (GLOBE NEWSWIRE) — Following the live streaming success of the heavyweight title fight between Frazier Clarke and Fabio Wardley,, a leading digital sports content provider and a subsidiary of Inc. (NASDAQ: LTRY, LTRYW), is proud to announce a significant expansion of its content strategy. This initiative aims to offer audiences in Africa and other regions of the world an exciting selection of up to nine additional boxing events, enabled through strategic collaborations with mobile partners to ensure widespread access.

The groundbreaking event, featuring Clarke and Wardley at London's O2 Arena, was broadcast live and free to viewers across Africa and marked a crucial development in digital sports broadcasting. has teamed up with leading UK boxing promotion company BOXXER and Sky Sports. The aim now is to offer audiences in Africa and beyond an exciting series of nine additional fights, leveraging local mobile partnerships to ensure widespread access.

With a strategic focus on digital engagement and mobile accessibility, is reshaping the landscape of sports fandom, making it more accessible and engaging for fans everywhere.

Matthew McGahan, Chairman and CEO of, commented:

“Our recent live stream success is the start of a comprehensive content strategy designed to captivate live sports fans around the world. This move is part of our broader mission to make exciting sporting events more accessible. Our collaboration with key partners and mobile operators is critical in achieving this vision as we work together to break down barriers and unite sports fans with the content they love.”

“ is continually committed to improving the sports experience through inclusivity, innovation and entertainment. By offering free access to premium live sports content, we enrich the fan experience and expand the reach of compelling sports narratives to new and underserved markets worldwide.”

Details of upcoming events and viewing opportunities will be announced shortly. Sports enthusiasts in Africa, EMEA and a variety of regions can look forward to a diverse range of high-profile and exciting sporting events presented to them on the platform.

For more information, please contact: [email protected]

Via is committed to becoming the premier destination for sports entertainment, offering an unparalleled selection of interactive and engaging sports content. Our platform is designed to connect fans, athletes and sports influencers in a unique digital ecosystem, making the destination for sports enthusiasts around the world.

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