International social sauna trend at the World Sauna Forum 2024


In our digital age, people crave human connection and togetherness. According to Global Wellness News' 2024 trend list, social bathing and sauna experiences are growing in popularity around the world.

An event for trendy, sociable bathing and sauna experiences

Ticket sales for this year's World Sauna Forum 2024 are rapid, reflecting international interest in both the sauna experience and events where people can meet in personsays Carita Harju, founder and managing director of Sauna from Finland.

Registrations for the World Sauna Forum 2024 have already been received from countries around the world, including Japan, Germany, Canada, the UK, the USA, Hungary and Finland.

According to Harju, tickets are still available for the two-day event, which will take place on June 6-7, 2024 in Jyväskylä, in the heart of the Finnish Lake District. But the exhibition space in the sauna and wellness market is already fully booked. The market offers a range of experiences, products and various pop-up saunas as well as business match-making events.

This year, the World Sauna Forum is collaborating with the Enterprise Europe Network, which organizes matchmaking events that offer registered participants the opportunity to book one-on-one sessions with other registered participants. These B2B meetings are invaluable for networking with potential international partners.

One of the most popular highlights of social sauna bathing will be the authentic Finnish sauna evening taking place at the charming Savutuvan Apaja on Friday, June 7th, the evening before National Sauna Day, June 8th.

The theme of this year's World Sauna Forum is “The Power of Hot and Cold,” which combines hot steam with a dip in cold water. The Forum will take place from June 6th to 7th, coinciding perfectly with Sauna Region Week (June 3rd to 9th), which offers a range of unique sauna experiences across the region.

The World Sauna Forum, the world's most relaxed business event, is a global gathering of sauna enthusiasts with keynote speakers, networking opportunities and a variety of intense sauna experiences. Created and organized by the organization Sauna from Finland, it brings together companies, buyers and professionals.