29 media kits from YouTube, Instagram, TikTok and OnlyFans creators


Many influencers said that brand sponsorships were their main source of income.

To achieve brand deals, influencers often use media packages to represent a brand's value to a company.

Including performance metrics in a media kit is just as important as highlighting content, Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.

“Brands are increasingly asking for historical data about the performance of past brand campaigns with influencers,” Bogliari told Business Insider. “As agencies, we are constantly trying to get data like this and predict campaign results.”

Media kits often also contain information about the brands a YouTuber has worked with and their target audience.

Influencers send this document to every brand they work with and keep it updated every few months by adding new metrics and collaboration details. Some of them said that they have different media packages depending on the type and scope of the brand they are promoting.

“The media kit should reflect how you would pitch something in a business context,” said Karlie Place, who creates travel content and has nearly 1 million TikTok followers. “You want to have a proof of concept and be able to say, 'Here's a concrete example of the ROI I've seen on similar collaborations.'”

Many creatives are inspired by sales presentations and business conversations.

“I wanted to be seen as a professional and an entrepreneur,” said Florence Williams, micro-influencer and social media coach. “I started researching professional sales materials and thought, 'I can totally do this for my industry.'”

Here are 29 examples of real influencer media kits from YouTube, Instagram and TikTok stars (ranked by follower count):