Facebook's new video player is inspired by TikTok


Facebook is taking a page from TikTok's playbook. The social media giant is launching an updated video player that supports all video lengths and formats, including Reels, longer videos and live videos. As part of the update, horizontal videos will be able to open in full screen mode and a slider will appear that allows you to skip forward on longer videos. Users also receive more “relevant” video recommendations in their feed and videos tab, regardless of video length.

If this all sounds familiar, it's because this setup closely resembles what you'll already find on competitor TikTok. As you scroll through the app's “For You” page (or “Home”), you'll find a combination of longer and shorter videos, a slider to move back and forth, and live videos scattered throughout. TikTok has reportedly been experimenting with videos up to 30 minutes long, potentially encroaching on YouTube territory.

Tap a video to enter full screen mode in Facebook.


Facebook's latest update is rolling out to iOS and Android in the US and Canada before eventually becoming available worldwide in the coming months. To access the player, tap a video anywhere in the Facebook app.

Meta, Facebook's parent company, is no stranger to adopting popular features from competitors. Instagram notably imitated Snapchat's Story feature back in 2016 and introduced Reels in 2020 to compete with short video giant TikTok. Now Facebook is adopting a layout that works well for TikTok, which now has over 1 billion monthly active users.

There's one feature Facebook is adding that isn't available on TikTok: the option to skip forward or backward in 10-second increments. Tapping a video reveals controls that allow you to skip forward or back with one touch. A pause/play button will also appear.

Facebook also says it will release more Reels “to meet the growing demand for this format.”

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